When executed properly, digital marketers and marketing departments can realize a much higher ROI from content marketing while spending much…
If you are looking to increase organic traffic to your website, your SEO strategy must revolve around two of the…
When companies start putting together their marketing budgets, they may be tempted to look at their digital marketing spend and…
As far as search engine optimization goes, everyone’s main goal is to rank for keywords that drive traffic to their site and increase revenue. But knowing this doesn’t always make the process simple or easy. Indeed, SEO can get pretty complicated if you take on too much at one time. It’s easy to get lost trying to figure out which ranking factors are the most important to Google. For this reason, it’s critical to develop an effective SEO strategy that makes it easy to improve your organic search traffic.
In recent years, there has been a significant emphasis on SEO trends, particularly in the realm of marketing. Some believe…
Because we live in an era in which most people spend some part of each day connected to the internet,…
As the coronavirus pandemic continues to upend everyone’s lives into the final quarter of 2020, businesses are becoming more dependent…
The Social Dilemma, the latest documentary gracing the top 10 most-watched list on Netflix this past week is the latest…
TikTok recently cemented its status as one of the world’s most popular apps when it incurred the wrath of Donald…
In the not so distant past, long tail keywords were hailed as a very effective way to increase search traffic. But of course, there was not as much competition back then and it was quite a bit easier to optimize pages in order to use the long tail keywords. Even though many still consider this to be part of ancient history and treat it as the forgotten treasure, they have been making a resurgence in value. Using long tail keywords can offer a powerful tool through which to leverage search traffic, especially when there is a lot of competition surrounding some of the “core” keywords in a niche or industry. Once it becomes clear how to use long tail keywords as part of an SEO strategy, they can actually work for us even better than they did in the past.
What is a long tail keyword?
A long tail keyword is a more of a keyword phrase which usually contains at least 3 words; but it can contain as many as 5 words. These are very useful when a website needs to refine some of the search terms; but is also effective when a user is searching for something more specific. A long tail keyword is similar to normal keywords in that they are useful for defining the page contents, what the publisher wants to be found through searches and what is displayed on SERPs. The key difference is that they are much more specific in nature and do not draw as much traffic to the site. However, the traffic that they do draw is generally higher quality, or more relevant which can lead to many more conversions than what normal keywords typically produce.