Originally posted on: https://www.netlz.com/blog/best-artificial-intelligence-tools-for-social-media-management/
Maintaining consistency is key to thriving on social media platforms. Regularly offering high-quality content appeases the algorithms and enhances your brand’s visibility. However, creating engaging content, managing the post timeline, and discerning audience preferences can be challenging, even with a typical social media management application.
Yet, the advent of AI is revolutionizing this landscape. It bolsters your social media tactics through content creation, emotion detection, and insights derived from big data. This assistance enables you to make more informed decisions, comprehend your audience better, and allocate time for other tasks of greater importance.
I examined and evaluated every AI tool for social media management I could find, and I discovered a plethora of interesting possibilities. There’s a tool for every situation, from clever productivity optimization procedures to data deep dives into what TV series your Twitter following prefers to watch. Here are the top eight AI apps for social media management.
What are the key aspects of superior AI social media management software?
Optimal social media management software bolsters consistency and productivity by tracking past and future posts, automating scheduling and publishing aspects, and providing a snapshot of crucial statistics regarding your performance and audience. However, if you’re reading this, you’re likely seeking something more advanced.
When AI is incorporated into the mix, the process becomes more streamlined and intriguing: you can generate ideas, content, and visuals for your posts, analyze large data sets to discern your audience’s sentiments, and utilize machine learning to anticipate the potential performance of posts before they’re even published. This approach allows you to achieve your targets more frequently with significantly less effort.
Here are the primary characteristics I considered when selecting the top-tier AI social media management software.
- AI capabilities. The apps I considered all feature AI functionalities such as natural language processing (NLP) for sentiment analysis, generative AI for creating text and images, and predictive/assistive machine learning for operations and analytics (including optimal posting times, hashtag selection, performance forecasts, and more).
- User-friendliness and support. These applications are intuitive and easy to master, offering a variety of content and documentation to help you exploit all available features.
- Integration with social media platforms. The more integrations, the better. Except for one, all apps on my list can integrate with most major social media platforms, including Facebook, Instagram, and LinkedIn.
- Automation and other time-saving features. I prioritized features that could reduce time spent scheduling, posting, and creating content at a large scale.
- Analytics and reporting. These features allow you to monitor engagement metrics across your channels, enabling you to fine-tune your social media strategy as needed.
Over the span of a week, I tested all these applications. I began by linking a set of social accounts (Facebook Page and Group, Instagram Business, LinkedIn, TikTok, and Twitter, depending on what was available). After setting them up, I created and scheduled posts (utilizing help content as needed). I observed the reports and analytics to understand the information gathered during this process. Throughout, I assessed how AI made the preparation of a social media content strategy easier.
Based on my comprehensive testing, here are my recommendations for the top AI-enhanced social media management apps.
The best AI social media management software
- FeedHive: This AI tool is ideal for recycling content and conditional posting. It allows you to repurpose your most engaging content to maintain a consistent online presence. Moreover, with its conditional posting feature, you can tailor your posts based on specific parameters such as time, day, or audience engagement, thereby increasing the efficiency of your social media strategy.
- Vista Social: This tool is exceptional for integrating various social media platforms. By connecting multiple channels together, it ensures you have a unified approach to your social media strategy, reducing the need to manage each platform individually and saving you time in the process.
- Buffer: Known for transforming content ideas into multiple posts, Buffer helps you maximize the potential of your creative ideas. You can take a single concept and spin it into various unique posts, enhancing your content diversity and keeping your audience engaged.
- Audiense: This tool excels in intelligent social listening on Twitter. It analyzes tweets, retweets, and conversations to understand what’s resonating with your audience. The insights gathered can help shape your future content strategy and engagement tactics.
- Ocoya: Ocoya is an AI tool designed to help with writing captions and hashtags. By analyzing trending topics and popular hashtags, it can suggest engaging captions and relevant hashtags that could increase the visibility of your posts.
- Predis.ai: This tool focuses on generating creative visual content like carousels and videos. By leveraging AI, it can create visually engaging content that can capture your audience’s attention and improve engagement rates.
- Publer: Publer is an AI tool used for generating post text and images. This comprehensive solution takes the burden of content creation off your shoulders, generating compelling text and visually appealing images that can boost the effectiveness of your social media posts.
- ContentStudio: If you need to stay abreast of your content topics, ContentStudio is the tool for you. It helps you monitor trending topics in your industry and suggests relevant content ideas. This ensures your social media strategy stays relevant and engaging to your audience.
