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seo backlinks

Backlinks and SEO

There are many different types of strategies that are used in an effective SEO campaign. These might include things like content creation, on page and off page optimization, Metatag data, social chatter and also backlinks. It’s common knowledge that search engines like Google are always making changes to the algorithms that they use to rank sites. Of late, there has been a lot of talk about backlinks. Gathering backlinks used to be a great white hat SEO tool and the more a site could obtain, the better its ranking. But people farmed and purchased backlinks just for the sake of getting backlinks. In many (maybe most) cases, the backlinks had no relevancy with the content or the site they were linked to. Google updates have been made in an attempt to clean it up. Gathering backlinks for the sake of having a large number of other sites linked to a site is now considered a black hat practice. Humans frown on it, and Google will penalize a site that is guilty of it. But this does not mean that backlinks have no value whatsoever, especially when it comes to SEO. It’s just important to know which ones really count and why.

Cool Social Platforms for SEO

It can be very easy for the SEO company to become short sited in the use of social media. The online social world has been overshadowed by some of the giants like Facebook, Twitter and LinkedIn. These of course all have a place in a social media marketing campaign but just because they are leading social sites does not mean that they are the best to use for an SEO campaign. There are also numerous lesser known social media platforms that can be used by in an SEO campaign. Although they are not as well known as some of the giants they can be very useful tools for businesses. Here are a few not-as-well-known social platforms that are worth taking a look at for today’s cutting edge business. 

SEO Best Practices for Ecommerce Websites

Over the last few years consumers have become increasingly secure about shopping through online resources. As they have become safer, there are more online purchases occurring than ever before. This offers the ecommerce site an opportunity to be taken advantage of, as long as they know how to stay competitive. This is of course the catch since ecommerce has become more difficult. Google acts like they want to be the only affiliate on the internet and with Amazon being the giant it is, it can be difficult to get notice as a valid alternative. Search engines also tend to remove commercial sites from their results and replace them with their own sets of ads or shopping programs. Search engines also tend to lean toward ranking results for content but not so much for products. There are several strategies and SEO best practices that can help improve an ecommerce site’s ranking in SERPs.

Why do SEO Campaigns Fail?

It can be frustrating to realize the SEO campaign you’ve been working on is simply not meeting its objectives. Failed SEO campaigns are not just limited to unknowing individuals who are trying to save a buck and run their own campaign. There are companies and knowledgeable people who set out to design an SEO campaign for clients only to find out that it did not achieve what it was designed to do. An SEO campaign requires a lot of research in a lot of areas over a long period of time. There are three very basic reasons behind failed SEO campaigns. Addressing these three areas specifically can improve the success rates of future SEO campaigns.

Trends in SEO

No one but the SEO company understands how rapidly the world of search is changing. There are even some who are trying to say that SEO is dead and done. But this is simply not true. The most recent changes to Google have left many scratching their heads as to how SEO best practices will look in the future. We know the face of SEO is changing, but what can we expect in 2014? Perhaps we can answer this question by looking at some of the most recent Google updates. Here are some of the emerging SEO trends that we see for the coming year.

SEO is a Science

There are many people who really just don’t get search engine optimization (SEO). If they are not following SEO best practices on a regular basis, it is easy for them to think that it is as easy as creating a site, fill it with content, and then build links from as many places as possible. And in reality, that actually works – sometimes. But as a general rule, the reality is that SEO is a craft, or a unique practice. It can be very easily misunderstood and equally as difficult to hire an SEO specialist who thinks past the simplicity to the more complex issues we face.

Is SEO a Science?

There are some solid definitions of science which includes:

What is the Difference between Digital Marketing and SEO?

Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search engine results is improved. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals.

How Does Digital Marketing Work?

What is Digital Marketing?

Marketing is defined as a process of communicating with an audience in order to inform them about various products or services which would be of benefit to them. Another term for marketing might be promotion. Marketing incorporates the use of a wide range of strategies to increase consumers’ knowledge of products or services. The goal of marketing is to present information about products to consumers in such a way that the consumer realizes it fills some need in their lives and they make a purchase. Digital marketing is simply using digital strategies to communicate business specific information to an audience in order to illicit a response.

How Do I Increase My Online Privacy?

The best way to increase your safety online is by being informed. By knowing what you are doing when you are online and being careful, many issues can be avoided altogether. If you are worried about someone collecting details about you online, here is some information so that you can work on making your whole internet experience safer and more private.

Privacy Settings on Social Networking Sites

One of the first things you can do is log on to all of your social networking sites and change all the settings to private. Just about every site, including Facebook, has options to customize your privacy setting. Do all you can to make your profile and sharing abilities as private as possible. This will limit the people that are able to see your information to those that are already your friends. Another good idea is to block some applications that try to access your information.