Digital Marketing Mastery: Insights, Strategies, and Tactics for Success

Tag: digital marketing

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TikTok being used as a search engine

Is TikTok Becoming a Search Engine?

Originally posted on: https://moshe-89570.medium.com/is-tiktok-becoming-a-search-engine-b0893e56d82 Move over Google, TikTok is the new search engine for Generation Z. Over the past few years, it…

local online marketing
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Girl holding phone with TikTok open on the screen
Digital Marketing

What is Digital Marketing?

Digital marketing is a term that is used frequently these days when people describe different types of marketing campaigns. While the term may seem familiar to many people, they still may not have a very strong grasp of what it means. The goal of marketing has always been to find your target audience at the right place and the right time. Nowadays, one of the best ways to reach consumers is through the internet. Essentially, digital marketing is any kind of marketing that occurs online.

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Digital Marketing

Commonly Asked Questions About Digital Marketing

Given how much the internet has become a normal part of our daily lives, it might be surprising to learn that the number of people who go online every day is still increasing. Consequently, the way people shop and make purchases keeps evolving. This also means that traditional, offline marketing keeps losing ground to the internet with each passing year. Of course, marketing is still about connecting with your target audience at the right time and place. And nowadays, that means finding them where they spend the bulk of their time: online. As a result, digital marketing has grown by leaps and bounds over the past few years.

If you’re still wondering exactly what digital marketing is, you’re not alone. Essentially, digital marketing refers to any form of marketing that happens online. To clarify things a bit more, we’ve tried to answer a few of the most commonly asked questions about digital marketing.

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Create a Content Marketing Strategy

 

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way.