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Content marketing is important for all businesses including doctor’s offices and specialty medical practices. Like many organizations, a doctor’s office contends with the need to not only provide quality care but to continuously attract new patients. Let’s face it, without new patients; a doctor’s office will not be able to stay in operation for long. This is where the power of content marketing for doctors is evidenced. Content marketing, or the strategic use of digital content to communicate with prospective and current patients by providing valuable information, is no longer an option, and is instead a must for today’s modern medical practices. Here are some of the top benefits of content marketing for today’s savvy doctors.