Online reputation is still a very serious topic in the online community. As the Web continues to be a place that is under a constant state of change, it’s also important for individuals, businesses and SEO experts to keep online reputations in the forefront of their minds. There is no better time than now to reassess an online reputation and update reputation management strategies. In today’s volatile online community, it is imperative to understand the significance that having a positive online reputation can mean for a company or individual. Using the same reputation management strategy that you’ve been using for years is not going to offer the same amount of protection as it has in the past due to the rapid changes which occur in the online community almost daily. Here are just a few trends that are presently occurring in online reputation management today.