Online reputation is still a very serious topic in the online community. As the Web continues to be a place that is under a constant state of change, it’s also important for individuals, businesses and SEO experts to keep online reputations in the forefront of their minds. There is no better time than now to reassess an online reputation and update reputation management strategies. In today’s volatile online community, it is imperative to understand the significance that having a positive online reputation can mean for a company or individual. Using the same reputation management strategy that you’ve been using for years is not going to offer the same amount of protection as it has in the past due to the rapid changes which occur in the online community almost daily. Here are just a few trends that are presently occurring in online reputation management today.
The Rise of Social Media
Just a few years back most companies could get by with ignoring the social media platforms. In the beginning sites like Twitter, Facebook and other social sites were considered to be unproven and immature in terms of the internet. Of course, this is no longer true and businesses are remiss if they do not take advantage of social media marketing campaigns. Social media is now a large part of a marketing strategy and it is also an essential element when it comes to managing reputations. Social profiles are increasingly becoming a way to improve the online reputation of a company. From a SEO perspective, it’s also important to note that Google is turning more toward relying on social signals when determining page rank. One of the fastest growing trends is to develop secure social profiles on the top social sites like Facebook, Twitter, YouTube, LinkedIn, Pinterest and Tumblr. It is recommended today to have a YouTube channel dedicated to a business and bearing the company name. Marketing teams are encouraged to post news, ideas or short commentaries on profiles on all the social media sites.
Increase in Mobile Use
It’s probably a great understatement to say that mobile use has sharply increased over the last few years. Most of the online community is now using smart phones and a variety of other wireless devices to access the internet and interact with the online community. What this means for a business and their reputation is that a large portion of users are using mobile devices to search for businesses and company names. They are also increasingly posting reviews on the go. Google already made the move to optimize results for mobile ready content. Companies can improve online reputations by being active on their own sites and being vigilant about being on the bandwagon when it comes to the mobile community.
Keeping up with the Changes
When’s the last time you heard about anyone purchasing a pager or a beeper? Too long ago to remember? Why? Because technology has continued to move on past that era and the culture has changed. It’s important today to keep up with the trends and be ready to adapt to them if you want to protect your online reputation. One way to address these changes presently is to develop a solid public relations strategy and use some of the greater known PR sites like PRWeb or PRNewswire for publishing informative press reports.
How you look to Google
The latest Google updates make it apparent that Google is cracking down in areas like content farms and link spam. They are likely to continue this aggressively over the next couple of years. Algorithms continue to be more complex and Google is becoming strict er about their policies and guidelines when it comes to quality. It is imperative that an online reputation management strategy be free from any questionable tactics or you can get penalized. The latest trends and recommendations include doing a search for your own business name on Google. Know what types of first page results are displayed when you type in your business’ name. If you are not in the top few spots, find out why. You’ll also want to figure out why other businesses are beating you out for the top spots. You can set up Google alerts to keep up with how they view your company and brand name. This allows you to more closely monitor what is occurring online.