Answers to today's SEO questions through blogs and articles

Tag: SEO

these posts are about Search Engine Optimization

What is Evergreen Content?

When you have a business blog or even something like a Web 2.0 site, you don’t expect the content to be fresh forever.  You might have posts from 1 month ago, 1 year ago or 5 years ago that you want people to read, but they never do.  After all, when you create a content site, you tend to put a lot of work into writing all of those posts; it’s kind of a shame that people don’t visit them anymore now that you have new stuff up, right?  Fortunately, there IS a way for people to be led to that content from weeks, months or years ago; it’s called evergreen content.  So what is evergreen content?  It’s essentially a post or a piece of content that continues to gain search traffic long after it’s been posted.  If you want to understand more about this type of content, how to use it to your advantage or how to create it, continue reading below!

SEO Campaign Checklist

 

SEO Checklist

Creating an SEO campaign is more than just keywords and seo, it’s so much more than that. In fact, when people are first starting an SEO campaign, they get so overwhelmed and stressed out they choose to hire an SEO Specialist in NJ to do all of the work for them and then step in at the last minute to take over. It’s alright if this is what you want to do, but I think as a business or website owner you should still be aware of what goes on behind the scenes, how everything works, and what all of these different terms and acronyms mean. Below, is a checklist of everything you either should be doing, if you are doing this alone, or should be aware of if you are hiring a Top SEO firm NJ to do it for you. It’s pretty long winded, but it’s all important information.

Facebook Graph Search for Targeted Marketing

 

Facebook Graph Search

If you have a Facebook fan page, you need to be aware that there is so much more available to you, than what you are using currently. The feature you are about to learn about or learn more about, is called Facebook Graph Search and using it could make marketing on Facebook a whole lot easier than before. Ultimately graph search is a way to search through all the people on Facebook using various pieces of criteria. It first started getting released in 2013 and everyone has this feature enabled now on their Facebook if you asked for it. Facebook graph search works so well considering when you have a profile on Facebook you are allowed to enter in all sorts of information. Just take a look at your own profile page. You have likes, music interests, television shows, movies, books and more. Just think about the possibilities that you can use Facebook graph search for! Sign into your personal Facebook and switch over to your fan page: You may or may not have noticed this before. On your personal account, it’s the same old same old. You search for “cooking” and you can see apps and people. But, under your Facebook fan page you search for cooking and you can see a compartmentalized section of Apps, Pages, Groups and People.

Social Media Networking Checklist

 

Social Media Checklist

Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media.

How To Market A Service Online

 

Marketing A Service

Marketing a service, unlike marketing a product online is actually much more difficult. The reason? You are essentially marketing yourself; your knowledge, skills, abilities as well as your reliability and dependability. Unfortunately anyone can go and say “I am the god of software and I can do all things software related”, but really have little or no knowledge of software. A service is in fact, invisible. You can talk talk talk all you want, but talk is cheap and anyone can basically say they are good at something, without actually being good at it. It takes a lot to get someone to trust you enough to sell them your service. However, there are things you can do market the service, as well as gain trust from people.

Heating In The Winter and AC In The Summer – How Seasonal Content Marketing Can Work For You

 

Seasonal Content Marketing

Seasonal Content Marketing might sound like something new to you, but chances are you know exactly what this is! There are two types of seasonal content and they are:

1- Content that is tied to a certain time of the year; summer, winter, fall, spring. There are so many ways to capitalize on these seasons alone, but then there is seasonal content #2

2- Content that is tied to a certain popular holiday such as Christmas, Easter, Valentine’s Day, etc. As well as newer or not-so-popular holiday’s or observance days like National Cheese Day (yes really!), National Donut Day, National Hugging Day and more.

Create a Content Marketing Strategy

 

Content Marketing Strategy

Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way.

A Quick Guide To Google’s Pigeon Update

Pigeon Update

 

These days it seems like every other month Google is creating another update with some weird name.The pigeon update was not a name created by Google though; it really didn’t have a name in general, so marketers just decided to call it another animal name like all the others (Penguin, Panda, and the likes). This specific update was done on July 24th of this year and it sure it causing a lot of uproar amongst local SEO marketers. Originally no one really understood or had information on what this update was for or how it would effect people, but over the months more and more people are starting to understand just what this is and what it does.

Ways To Market Your Product Online

 

Product Marketing

If you do not have a website online where you sell products, there is no better time to start selling your products online than right now. Marketing a product these days is unlike it ever was before offline; it’s easier, quicker, you can reach people right in your area or across the world, and best of all its varietal meaning you have a lot of different ways and places TO market the product. There are really two ways of going about marketing your product online. If you are new to this and you have no idea what the terms SEO, social networking or backlinks mean; you are probably going to be better off hiring a digital marketing company. If you know what those terms are and you know some of the ways to market your product online, then the below information might lean towards more of what you need. Either route you decide to take is going to depend on your knowledge, financial capabilities, time and of course a little patience.

Cost of Cheap SEO

When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up.