Originally posted on: https://www.bestmarketingforlawyers.com/why-lawyers-need-a-good-website/ In the age of the Internet, more and more people are turning to Google to find…
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In the not so distant past, long tail keywords were hailed as a very effective way to increase search traffic. But of course, there was not as much competition back then and it was quite a bit easier to optimize pages in order to use the long tail keywords. Even though many still consider this to be part of ancient history and treat it as the forgotten treasure, they have been making a resurgence in value. Using long tail keywords can offer a powerful tool through which to leverage search traffic, especially when there is a lot of competition surrounding some of the “core” keywords in a niche or industry. Once it becomes clear how to use long tail keywords as part of an SEO strategy, they can actually work for us even better than they did in the past.
What is a long tail keyword?
A long tail keyword is a more of a keyword phrase which usually contains at least 3 words; but it can contain as many as 5 words. These are very useful when a website needs to refine some of the search terms; but is also effective when a user is searching for something more specific. A long tail keyword is similar to normal keywords in that they are useful for defining the page contents, what the publisher wants to be found through searches and what is displayed on SERPs. The key difference is that they are much more specific in nature and do not draw as much traffic to the site. However, the traffic that they do draw is generally higher quality, or more relevant which can lead to many more conversions than what normal keywords typically produce.
Some people might be under the assumption that creating content is as easy as 1-2-3. Unfortunately, it’s not always this easy, even if we wish it was. In fact, content marketing has a whole bunch of steps, rules and guidelines. But, if you follow through on these steps, rules and guidelines, you just might be one up on your competition and finding the success that you always dreamed about. So while it might not be as easy as 1-2-3, it’s definitely got its benefits in the long run. Despite all the various changes on the internet, including Google hammering out some kinks on the search engine, one thing is still true on the Internet: Content is STILL king. You just need to know how to create the content, where to market it and how to market it. Here below is somewhat of a checklist to help you along the way.
When it comes to SEO there are so many positive and beneficial options available to you and yet so many people try to cheat their way out of it by doing unethical practices or trying to be “cheap” about the whole process. Listen, if SEO was easy, everyone would be doing it. It’s not easy. Its hard work, you have to be knowledgeable about what you’re doing and you have to be doing a few different practices in order to really make a differences. Yet people think they can do some really awful practices and techniques and it will help them and their website out. Wrong! If you really don’t feel like doing SEO for your website by yourself, do yourself a favor and hire a top SEO firm that can do it all for you. It’s not cheap, you won’t be spending a dollar for their service, but it’s going to be worth it because it will be done by an expert that is knowledgeable and ethical. Here are a few ways you might be screwing your website up.
When it comes to anything on the internet as a business, you tend to make mistakes before you learn the correct way of doing things and that’s okay. But, wouldn’t it be nice to be aware of the mistakes and to keep from doing them right off the bat? Sure it would! That’s why we have compiled this post. It’s dedicated to users such as yourself that don’t want to go through trial and error. Instead, they want to get right down to the nitty gritty and do it right the first time. Below, you will find an array of social media mistakes that people tend to make. These mistakes are geared towards different social sites, not just one like Facebook or Twitter.
Getting people to visit your Facebook Fan page may be proving to be one of the most difficult things you have to do. Don’t worry, we all go through this. Trying to find new and outlandish ways to get people to your page is something that every single brand goes through unless you are someone like Arhaus or Nike (unfortunately!). Thankfully, there are some things you can do to promote your page off-site. Off-site versus onsite is very different. Choosing onsite promotion is easy because you can choose the suggest to friends option, you can buy likes to your page via the Facebook self-serving ads program and you can hold contests to get people to like the page. Off site is a little more difficult, but can be more rewarding if you do it right. If all else fails and you have tried everything, do yourself a favor and hire a top SEO form to help you figure out ways to promote the page and essentially get more views, more likes and more engagement. Before you do all that though, check out the options below to make sure you covered all of your bases.