Building a Facebook fan page is super easy. However, getting fans to it is the difficult part. If you have a fan page, likes are everything. And the important thing is that they are quality likes. Anyone can go out and buy fans – but any good NJ SEO company will advise against this. Buying fans is easy – you pay and they send likes. However, in most cases, actually all cases that I am aware of, these are not real likes. Instead, they are bots or fake profiles. Most people want likes because it’s a great way to get people to engage in posts (comment, post, like, etc.) but I can guarantee you that buying likes will not get you any of these things, which is sort of defeating the purpose of likes anyway. If you are looking for a few ways to gain likes, and some things you shouldn’t do, continue to read the article below for some SEO tips and tricks.
It used to be when people talked about Hashtags, they were automatically talking about something like Twitter. But, these days, you can use hashtags on a variety of platforms including Facebook, WhoSay, Instagram, Pinterest and more. If you don’t know a lot about the hashtag, maybe it’s time to get a history lesson! The hashtag, which was actually not always a “thing”, was accidentally created by Chris Messina. Chris is an employee at Google now, but before all that in 2007 he was just a regular SEO guy. He played around with the idea on twitter that groups could separate themselves from everyone else, by simply using the Hashtag. At first, it was sort of a joke, but afterward, more and more people started using it and even sites like Twitter and Facebook started utilizing it inside their code on their platforms. Now, using a hashtag is an everyday thing that millions of artists, organizations, businesses and regular people do every single day. If you haven’t started using a hashtag, maybe it’s a good idea to start. But, before making a decision on that you need to know what they are, how they work and more importantly – how to use them correctly. Below you will find out about this and much more in the world of Hash Tagging.
One of the most important aspects of any platform is to get people to engage in your content. I think most of us already know that likes on a Fan page, readers to a blog, or viewers to a video is great. But, to actually get people to comment and like posts on Facebook, comment on a blog and ask questions, and reply to your videos is a whole other ball game. Engagement is considered the Holy Grail of content because it’s great to have, but sometimes hard to get. Below, we will be discussing an array of ways to get your readers, fans, viewers, etc. to engage in your content a little more. Note: This is an article about more than just blogs, just fan page posts or just videos, it’s about various platforms.
Inbound marketing is one of the most important things these days when it comes to having a business or a website online. People are much smarter in 2015; they know what they want,they know that they should research the product or business or service and they know that buying something is less about impulse buying and more about finding the best option for their needs. While SEO on your website IS important and always will be, inbound marketing – i.e. marketing off of your website, is also going to be an important option for every business owner out there. If you have not considered something like PPC or pay per click for your website or business yet, perhaps its time to start thinking about it more. PPC is a great option for inbound marketing and here are a few reasons why:
When it comes to reputation management strategies – either burying bad posts or creating new positive posts about your business or even yourself, there are quite a few ways of going about this. Reputation management (the bad) is mostly put into use when someone has said something negative about you or your business and you want to “bury” it (true or not true). On the other hand reputation management (good) is about creating a web presence about your or your business in a positive manner. Because this can be a negative or positive experience, below we will be going over each of these facets as well as different strategies you can use for these options.
When it comes to having a website or a business online, you can’t always make everyone happy. It’s unfortunate, but true. You could be in business for 10 years and run into people (especially online) that want to say derogatory things against you or your company – even if it’s not true. In the case of things being said about you, it can and probably will hurt your business or even you personally. It might not affect every person that comes into contact with a negative review about you or your business but once in a while you may lose customers because of a bad review or comment about you or your business. This can be a really tough thing to deal with – even if you do have thick skin. Thankfully there is something you can do about it and its called Reputation Management. Wikipedia defines Reputation management as this: Reputation management is the influencing and/or control of an individual’s or business’s reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. If you want to know how to manage your reputation online, you must first SEE if there are any negative conversations, comments or reviews about you or your business online. In order to do this, you need to:
When you have a business blog or even something like a Web 2.0 site, you don’t expect the content to be fresh forever. You might have posts from 1 month ago, 1 year ago or 5 years ago that you want people to read, but they never do. After all, when you create a content site, you tend to put a lot of work into writing all of those posts; it’s kind of a shame that people don’t visit them anymore now that you have new stuff up, right? Fortunately, there IS a way for people to be led to that content from weeks, months or years ago; it’s called evergreen content. So what is evergreen content? It’s essentially a post or a piece of content that continues to gain search traffic long after it’s been posted. If you want to understand more about this type of content, how to use it to your advantage or how to create it, continue reading below!
Creating an SEO campaign is more than just keywords and seo, it’s so much more than that. In fact, when people are first starting an SEO campaign, they get so overwhelmed and stressed out they choose to hire an SEO Specialist in NJ to do all of the work for them and then step in at the last minute to take over. It’s alright if this is what you want to do, but I think as a business or website owner you should still be aware of what goes on behind the scenes, how everything works, and what all of these different terms and acronyms mean. Below, is a checklist of everything you either should be doing, if you are doing this alone, or should be aware of if you are hiring a Top SEO firm NJ to do it for you. It’s pretty long winded, but it’s all important information.
If you have a Facebook fan page, you need to be aware that there is so much more available to you, than what you are using currently. The feature you are about to learn about or learn more about, is called Facebook Graph Search and using it could make marketing on Facebook a whole lot easier than before. Ultimately graph search is a way to search through all the people on Facebook using various pieces of criteria. It first started getting released in 2013 and everyone has this feature enabled now on their Facebook if you asked for it. Facebook graph search works so well considering when you have a profile on Facebook you are allowed to enter in all sorts of information. Just take a look at your own profile page. You have likes, music interests, television shows, movies, books and more. Just think about the possibilities that you can use Facebook graph search for! Sign into your personal Facebook and switch over to your fan page: You may or may not have noticed this before. On your personal account, it’s the same old same old. You search for “cooking” and you can see apps and people. But, under your Facebook fan page you search for cooking and you can see a compartmentalized section of Apps, Pages, Groups and People.
Ignoring social media as a large or small business or even as a freelancer, is a big loss on your part these days. Almost everyone uses social media these days, so by not using it as a marketing platform, you are missing out big time. While there are all sorts of social media sites to join, there are of course the big sites that you should join. They are Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. Below, we will be talking about why you should use each of these sites, what things you should do on these sites, and what you should include in your social media profiles. Think of it as an informative checklist for social media.