Google+ is the social network that Google runs, and it can be a great tool to use for SEO purposes since it has a couple of advantages over other social networks. First of all, Google+ ties all of the Google products together and this unification gives it an advantage over other social media networks. Another thing that makes Google+ more advantageous than even social giants like Facebook or Twitter is that these two in particular restrict some of the content shared from being accessed by Google search. Google+ will dominate search results even though the two most popular sites are used a lot more often.
There were also some changes that occurred with the Hummingbird update that makes Google+ an integral part of SEO strategies and online marketing. Google says that Plus is a service geared at connecting people online and it is designed in such a way that it will help increase a site’s rank in search engine results. Here are several ways that Google+ can be used to increase a site’s search optimization.