Answers to today's SEO questions through blogs and articles

SEO

The posts here look at Search Engine Optimization, what is it? why do I need SEO?

What is the History of SEO?

SEO Tips
SEO Tips

Search engines have become something that is commonplace in our day to day lives and it’s very hard to even try and imagine our world today without them. It’s hard to realize sometimes that search engines are only about 20 years old. Because we have unlimited sources of knowledge at our fingertips there are many things in our lives that have changed. Search engines have changed how we find out information, our study habits, and even our educational abilities. They have also changed how we connect and interact with family and friends. And they’ve even changed how we search for products and services. We do not have to stumble on an ad in order to find a desired service or thumb through endless yellow pages, we can actively seek out the information we desire about anything that we want to purchase. The ways consumer behaviors have changed have really been instrumental in the growth of SEO as we know it. We can become so accustomed to the way things are that we forget how they even began.

Tools for Measuring Website Analytics

Google analytics
Google analytics

In the earliest days of the internet webmasters used counters or hits to determine whether their website was successful or not. Logically at the time that made sense since when people liked what they saw or read on a site they would look for more content. Of course this was prior to the Web 2.0 interactive platform and the web was navigated one page at a time. Today it is much more complex to measure a site’s effectiveness. Today rather than only tracking how many hits a site or page has, an SEO analyst will track users’ behaviors. Instead of looking for an answer to what a server is doing we now want to analyze what the user is doing.

What is Web Analytics?

It only takes a few visitors to gather a huge amount of data. In order to collect and refine data there are several web analytics tools that are available to webmasters or SEO professionals. In most instances these web based apps will gather the data and use various computations to generate reports and charts. They are not exactly like research methods which are generally qualitative; web analytics are actually quantitative. They do not present glowing descriptions of problems but rather they simply present the cold hard data. What types of tools are most commonly used to gather and analyze website data?

What is On Page SEO?

SEO
Marketing

In times gone by SEO was all about working on the backend of a site and the focus was all on Meta descriptions, title tags and links. Google soon caught on to some of the unethical ways that people were manipulating search results by gaming the system and they changed up the algorithm used for determining site rankings. Google changed their focus, and so should SEO experts – at least those who want to see their sites rank high in the SERPs. Google now wants to see quality content that uses keywords which are inserted in ways that humans will understand them rather than just “stuffed” in to attract the attention of the search engine crawlers. On-page SEO is what is done to the site’s textual content that is read by humans when they read the site or blog.

How Important is On-Page SEO?

On-page SEO is very important as it can increase your site’s SEO efficiency. If you spend the maximum of your energy or budget on building links while ignoring on-page SEO strategies, you’ll be wasting your time. Link building is an essential part of ranking your site in the SERPs, but well designed on-page SEO can be much more beneficial. On-page SEO can be completed properly and then you really will not have to worry about it again. When it is done right, you will receive more relevant and targeted traffic. Ignoring on-page SEO strategies you’ll likely get traffic of lower quality. As long as you are using white hat SEO methods your on-site optimization is actually the safest form of SEO and it won’t get penalized by search engines. Diligent on-page SEO will be logical to both humans and search engines. Avoid penalties and increase ranking by removing duplicate content, simply web page designs and make your site easy to navigate.

What are the Elements of a Successful SEO Campaign?

Successful SEO
Successful SEO

Good Search Engine Optimization is hard time consuming work. Building a successful campaign is like building a solid structure that is going to stand the test of time. An SEO campaign is successful when it has a foundation that is solid enough to be able to endure many challenges posed by competitors and changes that occur in the search engine ranking algorithms. There are many different aspects and elements included in SEO best practices and SEO itself is constantly in a state of flux. The elements of successful SEO campaigns can be brought down to three essential parts which will work together to support each other and the entire campaign: content, links and social media.  Working with a reputable SEO firm can help ensure that you utilize the latest in SEO best practices on your site.

High Quality Content

It’s just logical that great content is an essential part of SEO strategies. Your website should act as a hub and contain good content as part of the on-site strategies. It is noteworthy to mention that the site itself must be high quality as successful SEO simply cannot exist with a poor website. Every piece of content on a site should be high quality and purposeful. For an SEO campaign to be successful there are no shortcuts. Remember that articles or blog posts are indexed by the web crawlers but should be developed for the readers not the search engines. Blogs and websites should be regularly updated with fresh, unique and valuable content. There is also some content that is seen only by browsers and crawlers – Meta content. URLs, Meta titles, Meta descriptions, and Meta keywords are all considered to be “content” and must accurately use SEO best practices.

What is Viral Marketing?

Viral campaign
Go Viral Button

Just a few years ago the internet was like a one-way street where a person got online simply to get information. There was no interaction, and there was no such thing as a share or a like. But as the internet evolved into the Web 2.0 world we know today interaction became the primary element. It is now a super highway running both ways with all sorts of social interactions. This is basically what drives viral marketing. The main idea behind a viral marketing campaign is to initiate social sharing of your message for you. Some experts suggest that a viral campaign will have between 500 and a 1000 times more impact than a campaign that is not viral.

Why is it called “Viral” Marketing?

When we think of a virus, we generally think of flu season. But viral marketing is a strategy which helps pass information on from person to person simulating how a virus is passed until an enormous amount of people have been in contact with it. A viral marketing message has the potential of exponential growth in terms of how many people it is exposed to or how many individuals are influenced by the message. Just like a virus, this strategy will require taking advantage of very rapid multiplication in order for the message to explode out to thousands or millions of individuals.

Blogging for Business

Fresh Fruit
Fresh Content Basket

The various social media platforms can be exceptional tools for marketing, this includes the blog. Maintaining a business blog can yield many different benefits for the business if it is handled correctly. Blogging can keep the website from going stale as well as provide a platform to interact with consumers. Content creation is one of the main components of blogging and it must be done regularly in order to have an impact on a search engine optimization campaign. Blogging can be used in conjunction with a website, or it can be maintained off site. Either way, maintaining a blog can help establish the company name across the internet. A business blog can provide a small business a chance to share their expertise in their own niche or industry.

Producing High Quality Content

One of the most important aspects of blogging is that the company gets to produce their own voice. It can be an essential part of developing trust between the business and the client. However, it is very important to note that the content on a blog needs to be high quality and informative. One way to develop this is to make the blog into an education center in order to answer all the questions that your clients may have about your products or services. Although blogging is a marketing tactic, the language should be more informative rather than sales pitchy. Maintain an archive so that readers have plenty more articles to look at for examples and always give a call to action by inviting the readers to learn more. These strategies will help keep them engaged with the site, the blog and ultimately the business.

Do I Need a Blog?

There are many different strategies that make up a successful SEO campaign, and blogging is just one of them.  A blog offers a platform which can be used to write on virtually any topic. There are about as many different varieties as any one person can imagine. A blog can offer an effective way to increase site traffic as well as providing a better user experience for visitors. The benefits of maintaining a blog by far outweigh the work that goes into it; and there are many benefits.

Connecting with Consumers

Even though there are a lot of blogs that are written about life from a personal perspective, a blog can be a beneficial tool for the business person. It can offer a great way to connect with consumers who are interested in your product or services. Not only can you provide much in depth information about your products, you can receive valuable feedback from consumers which can help you rethink many of your business techniques. Another benefit is that of improved customer service. Many times consumers will look through your website looking for answers to their own questions. By blogging on the main issues and posting them on the main company website consumers will be able to quickly find the information they need which can help reduce the number of calls and emails made to the support center. When blogging is done correctly it can be a tool used for increasing the number of new clients as well.

What is Search Engine Optimization?

If you were to call up 50 SEO advisors and ask them to define search engine optimization, you are likely to get nearly 50 different interpretations of an SEO definition. This is because many people who state that they are an “SEO specialist” just offer two or three aspects of SEO strategies. They found a couple of things that work to help site rankings and use them. But there are not very many SEO specialists who really offer a comprehensive approach to search engine optimization. It is well worth the expense to hire an SEO specialist who knows what they are doing and can effectively launch an SEO campaign that will incorporate a broad range of strategies into a customized campaign for each client.

What is SEO?

In simple terms, search engine optimization is the use of a wide variety of strategies and methods which will ensure that a website will rank high in the search engine result pages (SERP). By using several proven SEO strategies a website can achieve higher rankings in the major SERPs when a user enters certain keywords or phrases into the search field. To offer an example, think about your own last internet search. When you, or someone else, are looking for a product or information it is likely that they entered a search in a search engine because it is one of the fastest and easiest ways to obtain the information. Once you enter a query and the results are displayed, it is likely that you never went past the first page because they were more relevant to the search. This is the goal of SEO. A website is optimized so that when a related query is entered the site will rank as high as possible. The end goal is to obtain more traffic to the site which of course leads to more conversions or sales. When an SEO campaign is carried out properly it will place a site at the top of the rankings so that it will gain instant credibility with the audience you are trying to reach.