Over the last few years consumers have become increasingly secure about shopping through online resources. As they have become safer, there are more online purchases occurring than ever before. This offers the ecommerce site an opportunity to be taken advantage of, as long as they know how to stay competitive. This is of course the catch since ecommerce has become more difficult. Google acts like they want to be the only affiliate on the internet and with Amazon being the giant it is, it can be difficult to get notice as a valid alternative. Search engines also tend to remove commercial sites from their results and replace them with their own sets of ads or shopping programs. Search engines also tend to lean toward ranking results for content but not so much for products. There are several strategies and SEO best practices that can help improve an ecommerce site’s ranking in SERPs.
Many consider search engine optimization (SEO) and digital marketing to be synonymous. However, they have two separate definitions and are entirely separate. There are many ways in which SEO and digital marketing function similarly and today they work in tandem. An SEO company is hired to optimize a website so that its position in search engine results is improved. They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals.
Marketing is defined as a process of communicating with an audience in order to inform them about various products or services which would be of benefit to them. Another term for marketing might be promotion. Marketing incorporates the use of a wide range of strategies to increase consumers’ knowledge of products or services. The goal of marketing is to present information about products to consumers in such a way that the consumer realizes it fills some need in their lives and they make a purchase. Digital marketing is simply using digital strategies to communicate business specific information to an audience in order to illicit a response.
Blogs have become a great way to express thoughts, promote, create an internet presence, and publish content. Using a free blogging platform like WordPress, Blogger, Weebly, Jux, and Tumblr, make publishing your blogs easy. Here is some in depth information on the best blogging platform for your SEO strategy and some tips on customizing and personalizing it.
When trying to figure out what is the best platform to run your websites blog on, you are confronted with many options. The spokesperson from Google, Matt Cutts, stated that WordPress was made to do SEO well. Coming from someone at Google, the advice should be well worth looking into. Here are some reasons that WordPress is the best blogging platform when it comes to SEO.
It seems like Google updates more frequently than what we can keep up with them. Their latest update, the Hummingbird Update was announced recently even though they had been using it for about a month prior to the announcement. Some could take it personal when they are not “in the know” about which update is being initiated. The latest update to the algorithm is the Hummingbird update and it is one in which the entire algorithm has undergone a complete overhaul. Unlike some of the earlier updates like Penguin or Panda, Hummingbird is a total change to the algorithm. Penguin and Panda each dealt with one aspect of the algorithm, not the entire method. The latest update has refined how search results are gathered and displayed for users and it has sent ripples of discontent across SEO professionals. Knowing how the Hummingbird Update changes the world of search is important to web marketers and SEO specialists everywhere.
Who hasn’t said, “It’s okay, I’ll Google it.”? This has become the standard response of the day when we do not know the answer to a question. But with literally millions of sites, how do we know Google will come up with the right answer to our question? How does Google find a restaurant or business in our general vicinity when we need one? The web is growing exponentially every day, but how does it come up with the answers to our queries?
Online marketing is alive and well; but it is in a state of constant change. Semantic search has just changed everything once again and it has many marketers and SEO professionals scratching their heads trying to figure out what to do with the once important keywords. There are two schools of belief; one which feels that keywords are dead and will remain a thing of the past and another that believes keywords are still valuable and just as important as they have always been.
Users tend to want more from search results today than ever before. What we really want is for the search engines to know exactly what we mean by the query we entered. It can be frustrating trying to sort through irrelevant search results trying to find what we were looking for in the first place. Search engines are smart, aren’t they? Shouldn’t they know what you want? This is the premise behind the latest changes in search engines and how they produce results. Both Google and Bing are starting to look for ways to give users the precise information they are looking for in a much faster way. The latest changes in the way searches are conducted are attempts to make the results more relevant by figuring out what the user meant by the query. This in a nutshell is semantic search.
There is a lot of talk about SEO being dead, especially with the most recent changes to search algorithms. Yes the changes are big; but let’s think about what has not changed. Online marketing is still thriving and marketers are still thinking about how to reach their targeted audience. Marketers want to reach the audience that has an interest in their product, use the search engines to drive relevant traffic to their site and get the greatest sales possible from the traffic. SEO is still beneficial for driving traffic; it’s just that it is more important now to achieve the optimal traffic from the search engines and the way it is done is slowly changing once again.