Answers to today's SEO questions through blogs and articles

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What are the Elements of a Successful SEO Campaign?

Successful SEO
Successful SEO

Good Search Engine Optimization is hard time consuming work. Building a successful campaign is like building a solid structure that is going to stand the test of time. An SEO campaign is successful when it has a foundation that is solid enough to be able to endure many challenges posed by competitors and changes that occur in the search engine ranking algorithms. There are many different aspects and elements included in SEO best practices and SEO itself is constantly in a state of flux. The elements of successful SEO campaigns can be brought down to three essential parts which will work together to support each other and the entire campaign: content, links and social media.  Working with a reputable SEO firm can help ensure that you utilize the latest in SEO best practices on your site.

High Quality Content

It’s just logical that great content is an essential part of SEO strategies. Your website should act as a hub and contain good content as part of the on-site strategies. It is noteworthy to mention that the site itself must be high quality as successful SEO simply cannot exist with a poor website. Every piece of content on a site should be high quality and purposeful. For an SEO campaign to be successful there are no shortcuts. Remember that articles or blog posts are indexed by the web crawlers but should be developed for the readers not the search engines. Blogs and websites should be regularly updated with fresh, unique and valuable content. There is also some content that is seen only by browsers and crawlers – Meta content. URLs, Meta titles, Meta descriptions, and Meta keywords are all considered to be “content” and must accurately use SEO best practices.

How to Use Google+ for SEO

Google Local Pages
Google Local Page

Google+ can be a beneficial part of an SEO campaign. For those who are not yet using Google Plus, it is likely because they do not know how to take advantage of the platform or misunderstand the nature of Google+ and how it can improve SEO results. There are several different ways to strategically use Google+ for SEO purposes.

Google+ Content

Content on Google+ is treated by the search engine just like content that is on any other web page. Any content that is placed on Google+ will be indexed and can gain page rank as well as be listed in search results by Google. This can be very beneficial since about 2/3 of all searches in the United States take place on Google. It is essential to have your content searched and indexed. The posts made on Google+ will appear as search page results which manes that some of your audience may be able to find your Google+ content through a regular search on Google. The content will be online, gain in page rank, and appear in SERPs for a long period of time. It’s even possible for some of the posts to continue ranking indefinitely – even as long as a year. Most tweets only have about a 14 minute lifespan on SERPs so one year is really good real estate.

What is Google Penguin?

Keeping up with a blog or a website can keep a person very busy. Developing high quality content and following all the SEO best practices are just part of the worry that an individual has to bear, not to mention how to get it ranked high in the search engine result pages (SERP). It’s important to maintain a blog or site for an established audience; but it is equally important to get it listed in the top slots of the SERPs so that more people can find it. That’s just good business. There trouble is that just about the time it is all up and running Google releases a new update like Penguin and it’s back to the drawing board.

What is Google Penguin?

Having an online presence is essential for the successful business of today. Google Penguin is really a process used to penalize black hatters who abuse the system in order to gain the advantage and manipulate the search engines into ranking their sites higher in the SERPs. Penguin is really an attempt by Google to clean up the search algorithm and reduce spam as well as site rankings that are from “questionable” sites or irrelevant because they manipulated the system to get located in the coveted 3 slots. It really aims at penalizing those who use “black hat” SEO methods like keyword stuffing, link building schemes, spamdexing, or duplicate content as well as the multitude of techniques used by some SEO companies in order to help clients gain exposure on line.

What is Viral Marketing?

Viral campaign
Go Viral Button

Just a few years ago the internet was like a one-way street where a person got online simply to get information. There was no interaction, and there was no such thing as a share or a like. But as the internet evolved into the Web 2.0 world we know today interaction became the primary element. It is now a super highway running both ways with all sorts of social interactions. This is basically what drives viral marketing. The main idea behind a viral marketing campaign is to initiate social sharing of your message for you. Some experts suggest that a viral campaign will have between 500 and a 1000 times more impact than a campaign that is not viral.

Why is it called “Viral” Marketing?

When we think of a virus, we generally think of flu season. But viral marketing is a strategy which helps pass information on from person to person simulating how a virus is passed until an enormous amount of people have been in contact with it. A viral marketing message has the potential of exponential growth in terms of how many people it is exposed to or how many individuals are influenced by the message. Just like a virus, this strategy will require taking advantage of very rapid multiplication in order for the message to explode out to thousands or millions of individuals.

How to Use YouTube for SEO

SEO Rank
SEO elements

Successful inbound marketing requires a lot of optimized content, and content is not just written words. Videos are one type of content and YouTube is certainly the most popular site for watching them. It just makes good sense to take advantage of YouTube since it is just behind Google when it comes to the sizes of search engines. But YouTube also has a huge impact across social networking sites. In just one day people watch about 500 years’ worth of videos via Facebook; and over 700 videos are shared on Twitter every minute. These large numbers simply demonstrate what an enormous reach videos have. Videos can be useful for boosting a company’s discoverability as well as help to encourage consumer engagement. This is where SEO strategies come is since it is imperative that people are able to find the videos that you put online. There are several strategies for optimizing YouTube videos for SERPs.

What is the Definition of Digital Marketing?

Digital Marketing strategy
Digital Marketing

In the simplest of terms, digital marketing is promoting products, brands, reputation or services through one or more types of electronic media. One of the biggest advantages to using digital marketing over more traditional forms of marketing is that marketing campaigns can be analyzed in real time to see what is working and not working. A digital marketing company can monitor what is actually being viewed, how often it is viewed, as well as how long it is viewed. Through the use of digital marketing analysis, companies can even tell what types of content works or does not work and even the specifics of sales conversions. In most cases when the term digital marketing is used people think about the internet or websites, but there are also many other channels and that can be used such as wireless text messaging, mobile apps, Podcasts, electronic digital television, or mobile instant messaging.

The Difference Between Digital Marketing and Internet Marketing

Internet marketing is a form of digital marketing and they are not synonymous. Internet marketing does incorporate the use of many digital channels such as SEO, advertising or email marketing. But digital marketing goes past what just the Internet can provide and includes many other digital or electronic devices.

Types of Content

Content is king
Content

There is really no doubt that creative content is essential to a web marketing campaign. Many businesses already maintain regular blogs as part of their marketing strategies and most are starting to lean more toward social integration. These can be very useful components of a strategic campaign; but if you are using the same kind of content over and over it is most likely just as boring to your audience as it has become to you. It’s important to note that there are a variety of content options available and by using a good mix you can keep your audience engaged and stimulated. It is important then to know about the major types of online content in order to diversify marketing efforts and successfully reach a diverse audience.

Good Content is King

The phrase, “Content is King” was applicable to printed materials even before the Internet. Today, as online content has begun to dominate print content, most web marketing specialists still hold that content is king. Basically, no matter what type of medium is being used solid content is still the heart of the matter. Content is the central part of marketing and SEO campaigns and without it, being found online just isn’t going to happen. There are many ways that content contributes to a successful marketing or SEO campaign and adds value to a site.

Content Builds Customer Loyalty

Too many times inexperienced SEO professionals build campaigns around first-time or unique visitors. While this is an important aspect of the campaign and essential to growth, businesses cannot be well established based on first-time visitors. Successful companies do not make their money from a single visit by a first-time customer. The real money is made by consumers who choose to return over and over again. A good example is the Wall Street Journal who has made their money from people who have read their content and decided that it was interesting and good enough to purchase the paper again, or subscribe. The Wall Street Journal would not be the giant it is today (both online and off) if they relied on getting a new customer to purchase the paper every time.