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About SEO, SEO predictions, SEO strategy August 1, 2014 0Comments

How to Predict Results from SEO

Successful SEO
Successful SEO

Search Engine Optimization (SEO) employs a wide variety of strategies that are designed to improve a site’s ranking in the Search Engine Result Pages (SERPs). Over the years,  there has been a lot of manipulation of search results and the search engines have responded by upgrading their algorithms. These updates are designed to penalize those who abuse the system and use black hat or spammy methods to obtain a higher ranking in the SERPs. Some strategies like buying links, cloaking and keyword stuffing were commonplace and in many cases did help improve a site’s ranking. But these types of practices are considered black hat now and can get a site penalized so badly that they fall off the result pages altogether. By using SEO best practices and ethical strategies a site can obtain a ranking near the top of the SERPs. But since it’s not an exact science, is there any way to predict the results?

About SEO, SEO predictions, SEO strategy August 1, 2014 0Comments 0Likes
keyword selection, SEO August 1, 2014 0Comments

How Does Search Work?

The internet … could it be more wonderful? You may or may not be old enough to remember, but it wasn’t that long ago that, if you needed to perform research, you had to schlep to a library, look through something called a card catalogue, pick out a bunch of books that might contain some of the information you’re looking for, and subsequently hunt through the library to find those books’ reference numbers. Then, if you were lucky, the books you needed weren’t checked out, or sitting on the librarian’s desk waiting to be returned to their rightful places, and you could start reading … and reading … and reading. Thank goodness we don’t have to go through all that today! Billions of users worldwide search the internet for information every day. Most people go to a search engine such as Google or Yahoo, type in a topic or a few key words, and hit enter. Then, when the pages of data appear, they click on the ones that interest them. But how many users actually know how searching the internet works?

keyword selection, SEO August 1, 2014 0Comments 1Like
Eraser Button Law, social networking July 28, 2014 0Comments

The Eraser Button Law in California

Privacy laws are getting pretty stringent and far-reaching in the European Union. In the United States, however, the debate is fueled by the fact that privacy laws often conflict with U.S. Constitutional protections of free speech. In 1995, the European Union signed into law the ‘European Data Protection Directive. It has since been revised to include a concept that was not adopted originally that has come to be known as the ‘right to be forgotten.’ This concept was conceived from the notion that individuals have a right to determine the development of their lives in an ‘autonomous way,’ without being perpetually stigmatized by things they did in the past. In the law, the EU gives individuals power to have erased from the internet information previously published on the web. In a response to this law, Governor Jerry Brown of California signed into law Senate Bill 568, which requires websites to provide to minors an online ‘erase button,’ giving them the ability to remove their own web posts. 

Eraser Button Law, social networking July 28, 2014 0Comments 0Likes
digital marketing, social media marketing July 25, 2014 0Comments

The Right To Be Forgotten

If you thought nobody wanted to be forgotten, you might have been correct … in the not-too-distant past. However, since the inception of the Internet and its ‘power through information,’ it appears some people not only desire, but are fighting, to be forgotten, especially when it concerns personal information they no longer want found in search engines. Though unfamiliar to most Americans, the concept of the ‘right to be forgotten’ was established in a 1995 European Union privacy law now being revised to include and expand on this concept. When a man in Spaininsisted that negative information from his past be removed from Google’s search engines, he fought the Internet giant in court and won. Since that time, the law and its components have become one of the most hotly debated legal concepts in history, making ‘the right to be forgotten’ one of the top SEO trends affecting current digital marketing strategies, information retrieval, and even free speech itself.

digital marketing, social media marketing July 25, 2014 0Comments 0Likes
Photo Sharing Sites, Tech news July 24, 2014 0Comments

Top Photo Sharing Websites

There can be many advantages to using a photo sharing website and they are becoming more and more popular. It does not take very long to upload all your pictures, and in most cases, the sites are free to use. There are usually some additional paid features like extra storage space, higher image resolution or ad-free pages that can be purchased. The sites are generally set up to be very easy to use and it allows users to share their photos with distant friends and family members. In days gone by, people collected printed photos in photo albums in order to be able to share them with friends and family but that is not very convenient. By using a photo sharing site once the photos are uploaded they can be shared around the world in a matter of seconds. Another great advantage associated with using photo sharing sites is that you have all of your photos in one place. This is much more convenient than storing them on multiple computers or devices. The photos do not have to be transferred to another device if one should crash or be replaced with a newer model. Photos are all together in one location and easily accessed.

Photo Sharing Sites, Tech news July 24, 2014 0Comments 0Likes
PEW, Review Sites July 21, 2014 0Comments

Top Physician Evaluation Websites

SEO for Doctors

PEW stands for Physician Evaluation Websites. There are numerous PEW websites which offer evaluations about physicians and their services. Consumers, or patients, are allowed to leave reviews about their physicians on these sites. The goal is to help develop more of a transparency between physicians and patients. While there are many different types of online reviews that span everything from hotel service, food service and local businesses, it has only been recently that physicians were also being reviewed via online resources.

Why PEWs?

Finding reviews about physicians can be very beneficial for patients who are looking for a physician. Today’s modern patient is looking for a lot out of their physicians and they have high expectations from the medical community. Patients want and need a lot from their physicians. They want a doctor who will spend adequate time listening to them, who makes correct diagnosis, can spend the time to education them about prevention or treatment options, and be empathetic. Physician Evaluation Websites offer a platform for patients to share how they evaluated their physician-patient correspondence and express how they felt about the medical services and attention they received under a specific doctor’s care.

PEW, Review Sites July 21, 2014 0Comments 0Likes
About SEO July 18, 2014 0Comments

Best Practices for Online Review Sites

Local SEO best practicesCustomer reviews can be a powerful tool for businesses of every sort. As a consumer, when you are considering a new restaurant or looking to purchase a new product you may look at reviews to help you make your choice. People are very social as a general rule and tend to put a lot of credibility in feedback that is provided by other consumers rather than claims offered by the business itself. Stats indicate that nearly 75% of today’s consumers trust online reviews at least as much as receiving a personal recommendation.  Studies also indicate that over 90% of those who conduct an online research which includes perusing business review sites end up purchasing from the businesses they find. However, nearly 90% of the small businesses which participated in surveys indicate that they do not actively use consumer review sites. Reviews can be very beneficial when they are completed by consumers.

About SEO July 18, 2014 0Comments 0Likes
linkbuilding strategy, links July 15, 2014 0Comments

Paid Links and Other Outdated SEO Practices

The web is saturated with all sorts of SEO advice and covers many topics which are both white hat and black hat practices. Search engines are updating their algorithms constantly and changes can range from minor, barely noticeable changes to major industry overhauling changes. It’s very important for the SEO specialist to keep up with the most recent changes and make adaptations to keep from being penalized. The updates are really geared towards combating black hat SEO practices but unfortunately sometimes well meaning websites receive penalties. In many cases this is due to using outdated SEO strategies which were effective at one time but are now outdated. There are several SEO practices that are outdated and are now considered to be black hat or bad practices. It’s best to avoid these outdated SEO practices.

linkbuilding strategy, links July 15, 2014 0Comments 0Likes
Google and SEO July 10, 2014 0Comments

How to Use Google Plus for SEO

Google+ is the social network that Google runs, and it can be a great tool to use for SEO purposes since it has a couple of advantages over other social networks. First of all, Google+ ties all of the Google products together and this unification gives it an advantage over other social media networks. Another thing that makes Google+ more advantageous than even social giants like Facebook or Twitter is that these two in particular restrict some of the content shared from being accessed by Google search. Google+ will dominate search results even though the two most popular sites are used a lot more often.

There were also some changes that occurred with the Hummingbird update that makes Google+ an integral part of SEO strategies and online marketing. Google says that Plus is a service geared at connecting people online and it is designed in such a way that it will help increase a site’s rank in search engine results. Here are several ways that Google+ can be used to increase a site’s search optimization.

Google and SEO July 10, 2014 0Comments 0Likes